Are atoms the new bits or are bits the new atoms?

In January 2010 Wired magazine came out with an issue about how the DIY scene is changing the rules of producion.  Tools and practices that have become common online are moving back to the physical world.  Among these are open source design, crowdsourcing, hacking and repurposing of existing objects.

Two years before that Radiohead, the succesful Birtish band, had released it's 2007 album, In rainbows as a free download.  What had been traditionally an atom-based market of audio cds was for the first time on such a scale being transformed in an online, bit-based free model.  The band released the following year a mind blowing video for the track House of cards. It wasn't computer generated or shot on camera.  It's futuristic look was determined by the use of 3d laser scanning technologies.  The raw data used for the creation of the video has been uplaoded for re-use to google code.

I feel the song and the video express the convergence between the physical and the digital worlds bringing the physical space ever more into the digital.

Video:

Making of: